Wish of a Lifetime is a non-profit that aims to shift the way society views and values our oldest generations by fulfilling seniors’ dreams and sharing their stories to inspire those of all ages.

As part of a brand refresh, we re-envisioned the website to better reinforce their unique brand promise. Along with a modern new look & feel, we created user personas and evaluated all site content adding compelling wish recipient stories, sponsor opportunities, a calendar of upcoming events and wishes, and prominent options for people to get involved such as donating a tweet or making memorial tributes in honor of a senior. Built in WordPress, this new site is also extremely easy for their staff to update.

Stacey Schultz: Visual design & information architecture
Michelle Dodd: WordPress development
Client: Copywriting & content

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“Stacey took a rough idea for our design and re-brand and turned it in to a vision.  She is a true collaborator – she asked us insightful questions that helped define our brand aesthetic, listened to our needs, and brought great ideas and advice to the table. The result was a beautiful website that effectively communicates our mission to multiple audiences. Stacey is fun, professional, and a joy to work with. We couldn’t be happier with our new website!” – Sally Webster, Director of Community Outreach