A great website consists of 3 major components—inspiring design, compelling copy and great usability. This website redesign for a well-established travel company marks the second overhaul of online communications I managed at Asia Transpacific Journeys while working as their Creative/Marketing Director. Teaming with a digital agency and talented in-house staff, we transformed this website into an inspiring collection of travel experiences that instantly captures a visitors’ attention with stunning photography, clearly communicates brand values, and is easy to navigate which keeps visitors on the site longer so they can get inspired about travel or easily identify the perfect trip.
A key element to the redesign was to increase inquiries about trips so our team of travel specialists could follow up, as well as a robust email marketing campaign that continued to educate clients and prospective travelers about our unique style of travel.
Stacey Schultz: Design direction/photo editor
Jane Klein: Copywriter
Kim Mitchell: Online marketing/project manager
RTP: Design, development & search strategy