Verifi is a new technology for ready mix concrete producers that allows them to measure, track, and improve concrete quality and operational efficiency. After being acquired by Grace, a leading distributor of construction products, Verifi wanted to strengthen their web user experience design and articulate their brand for more consistent communications.
I created an identity system and brand guidelines for Verifi, while redesigning their website. Simultaneously, as part of an end-to-end user experience design for Verifi, I provided the visual design for all aspects of their enterprise application, including hardware, mobile and web applications.
Acclaro Design: UX/usability testing, project management
Stacey Schultz: Visual design
Michelle Dodd: WordPress development